7 Best Natural Pet Products for a Healthy Pet in 2025

As a pet parent, you want the absolute best for your furry family member. The growing trend towards holistic wellness has highlighted the significant benefits of choosing natural pet products. This shift isn't just about avoiding artificial ingredients; it's about providing your pet with thoughtfully sourced, non-toxic, and eco-friendly alternatives that support their overall health and happiness. From organic treats that aid digestion to calming beds made with hypoallergenic materials, making conscious choices can profoundly impact their quality of life.

This guide is designed to cut through the noise and simplify your search for high-quality natural options. We will provide a detailed roundup of the best retailers where you can find everything from food and supplements to toys and bedding. You’ll discover which platforms offer the most extensive selections, specialized products, and user-friendly shopping experiences.

For each retailer discussed, we provide actionable insights, screenshots for easy navigation, and direct links to help you start shopping immediately. We'll explore where to find specific items, like the ultra-soft, anxiety-reducing Flufer Store's Fluffy Calming Pet Bed, which exemplifies the comfort and safety of premium, natural materials. This resource will equip you to make informed, confident decisions, ensuring you can easily provide the wholesome, natural care your cherished companion deserves.

1. Only Natural Pet: The Holistic Haven for Conscious Pet Parents

Only Natural Pet has carved out a niche as a premier online retailer for pet owners who prioritize holistic wellness and environmental responsibility. What sets this platform apart is its unwavering commitment to rigorous quality standards, ensuring every product is free from artificial additives, fillers, and anything synthetic. This curated approach simplifies the shopping experience, making it a trusted source for high-quality natural pet products.

A Deep Dive into Their Philosophy

Their commitment extends beyond just ingredients. As a certified B Corporation, Only Natural Pet adheres to strict standards of social and environmental performance. This isn't just a marketing claim; it’s a core part of their identity. They operate on 100% renewable energy, offer carbon-neutral shipping, and actively promote sustainable sourcing.

For example, their line of EasyRaw Dehydrated Dog Food showcases this philosophy perfectly. It combines the nutritional benefits of a raw diet, using humanely raised meats and organic produce, with the shelf-stable convenience of dry kibble. This dedication to transparent, ethical practices provides peace of mind for consumers.

Actionable Insights for Smart Shopping

Navigating the site is straightforward, but for the best results, leverage their powerful filtering system.

• Targeted Solutions: Use the 'Health Concern' filter to find products specifically formulated for issues like joint support, digestive health, or skin allergies. For an aging dog with joint pain, you can quickly locate their Get Up & Go formula, which contains proven natural anti-inflammatories like green-lipped mussel and turmeric.
• Life Stage Specifics: Filter by 'Life Stage' (puppy, adult, senior) to ensure you are providing age-appropriate nutrition and care.

This targeted approach helps you move beyond generic solutions and find a precise match for your pet's individual needs.

Key Takeaway: Only Natural Pet is the ideal destination for the discerning pet owner who values verifiable ingredient transparency and corporate environmental responsibility. Their focus on sustainability is woven into every aspect of their business, from product sourcing to shipping.

Website: OnlyNaturalPet.com

2. Chewy: The One-Stop Megastore for Natural Pet Supplies

While not exclusively a natural-focused retailer, Chewy has become an indispensable giant in the pet supply world due to its sheer scale and convenience. Its massive inventory makes it a powerhouse for pet parents who want access to a wide variety of natural pet products alongside their regular pet care staples. The platform’s strength lies in its incredible selection, competitive pricing, and industry-leading customer service, making it a practical choice for busy households.

A Deep Dive into Their Philosophy

Chewy's core philosophy centers on customer satisfaction and logistical excellence. They aim to be the most trusted and convenient destination for pet parents by offering over 2,000 brands, lightning-fast shipping, and legendary 24/7 customer support. While their product range is broad, they have dedicated sections and robust filtering tools that allow users to easily zero in on natural, organic, and grain-free options.

This approach means you can purchase specialized items, like American Journey's limited-ingredient salmon and sweet potato recipe, while also stocking up on everyday essentials in the same order. Their Autoship program further enhances convenience, offering discounts and ensuring you never run out of your pet’s favorite food or treats.

Actionable Insights for Smart Shopping

The key to mastering Chewy is using its powerful site navigation to your advantage. Don't just browse; filter with intent.

• Isolate Natural Brands: Use the "Shop by Diet" filter on food and treat pages. You can select "Natural," "Grain-Free," "Organic," or "Limited Ingredient Diet" to instantly hide conventional products and focus only on the high-quality options you're looking for.
• Discover Niche Products: Beyond food, apply filters to find specific items like eco-friendly cat litter or beds made with natural fibers. For pets with anxiety, for example, you can search for calming beds and filter by material or feature. If you want to learn more, check out these vet-approved picks for anxiety beds to know what to look for.

By strategically using these tools, you can transform Chewy from a massive general store into a curated marketplace for your pet’s natural wellness needs.

Key Takeaway: Chewy is the ideal platform for pet owners who value convenience, brand variety, and competitive pricing. While it requires more deliberate filtering, its vast selection and reliable Autoship program make it a go-to for efficiently managing all your pet supply needs, including natural and specialized items.

Website: Chewy.com

3. Petco: The Convenient Hub for Mainstream Natural Choices

Petco has evolved from a traditional big-box retailer into a comprehensive resource where convenience meets a growing demand for wellness-focused items. While not exclusively a natural-only store, its significant push to expand its inventory of high-quality natural pet products makes it a powerful and accessible option for the everyday consumer. This blend of brick-and-mortar presence and a robust online platform creates a unique one-stop-shop advantage.

A Deep Dive into Their Philosophy

Petco’s modern philosophy centers on making better pet wellness accessible to everyone. In 2019, they made headlines by removing all food and treats containing artificial colors, flavors, and preservatives for dogs and cats. This bold move signaled a major commitment to raising the standard of products available on a mass scale. They've since expanded this initiative into other categories, curating a more health-conscious selection across their stores.

Their house brand, WholeHearted, is a prime example of this strategy. It offers grain-free recipes and formulas with real meat as the first ingredient, providing a more natural, budget-friendly alternative to premium brands. This approach makes it easier for pet owners to transition to better nutrition without having to seek out specialty stores.

Actionable Insights for Smart Shopping

To efficiently find the best natural options, you need to navigate Petco's vast selection strategically.

• Leverage In-Store Pickup: One of Petco's greatest strengths is its "Buy Online, Pick Up in Store" feature. You can browse their extensive online catalog of natural products, which may have more variety than your local store, and have it ready for pickup in as little as an hour. This saves on shipping and gives you instant access.
• Master the Online Filters: When shopping on their website, immediately use the "Special Diet" and "Life Stage" filters. For a cat with a sensitive stomach, you can filter for "Grain-Free" and "Limited Ingredient Diet" to instantly narrow down thousands of items to a manageable, relevant list of high-quality foods.

This dual-channel approach allows you to combine the expansive selection of online shopping with the immediacy of a physical store.

Key Takeaway: Petco is the ideal destination for pet owners who value the convenience of a one-stop shop but still want access to a curated selection of natural and high-quality products. Their commitment to eliminating artificial ingredients and offering services like grooming makes pet wellness easy and accessible.

Website: https://www.petco.com/

4. PetFlow: The Convenient Hub for Compassionate Shoppers

PetFlow has established itself as a go-to online retailer for pet owners seeking both a vast product selection and a way to give back. While offering a broad range of items, it excels in providing access to numerous high-quality natural pet products, making it a convenient one-stop shop. The platform’s core appeal lies in its blend of convenience, comprehensive inventory, and a genuine commitment to animal welfare.

A Deep Dive into Their Philosophy

PetFlow's mission extends beyond commerce. For every order shipped, they donate a bowl of food to a pet in need through their "Good Deeds" program, partnering with shelters and rescues across the country. This integration of social impact into their business model allows customers to contribute to a greater cause with every purchase. This isn't just a side project; it's a foundational element of their brand identity.

Their Autoship program is another cornerstone, designed for maximum convenience. It allows customers to schedule recurring deliveries of essentials like food and treats, often at a discount. This feature ensures that your pet never runs out of their favorite natural food, combining practicality with savings.

Actionable Insights for Smart Shopping

To make the most of PetFlow, it's essential to utilize their site's features and program benefits effectively.

• Maximize Autoship Savings: When you find a natural food or supplement your pet loves, enroll in the Autoship program. Not only do you get a discount and free shipping on eligible orders, but you can also easily adjust delivery frequency or swap products as your pet's needs change.
• Explore Niche Brands: Use the brand directory to discover smaller, high-quality natural brands you might not find in a big-box store. This is a great way to find unique formulas, like single-source protein foods for dogs with allergies or specialized calming treats. Many of these treats can be particularly helpful for managing pet anxiety, a topic you can explore further with these tips on how to calm a restless dog at night.

This approach transforms routine shopping into a streamlined and impactful experience.

Key Takeaway: PetFlow is the ideal choice for pet owners who value convenience, a wide selection of natural brands, and the ability to support animal welfare with their purchases. Their robust Autoship program and charitable donations make them a practical and compassionate option.

Website: PetFlow.com

5. Mud Bay: The Pacific Northwest's Community-Driven Pet Retailer

Mud Bay stands out as an employee-owned retailer rooted in the Pacific Northwest, bringing a deeply personal and community-focused touch to the pet supply industry. While its physical presence is regional, its commitment to quality makes it a noteworthy destination for those seeking well-vetted natural pet products. The platform excels by combining the high standards of a specialty boutique with the warmth and knowledge of a local neighborhood store.

A Deep Dive into Their Philosophy

Mud Bay’s core identity is built on education and employee expertise. As an employee-owned company, the staff, known as "Muddies," are highly invested in providing accurate, helpful information. They undergo extensive training in pet nutrition and wellness, ensuring customers receive trustworthy advice rather than just a sales pitch. This educational mission is evident in their carefully curated product selection, which prioritizes natural foods, durable toys, and effective supplements.

For instance, they champion brands that align with their holistic values, often featuring limited-ingredient diets perfect for pets with sensitivities. Their focus isn't just on selling products but on solving problems for pet owners, whether it's finding the right food for a picky eater or a durable chew toy for a powerful chewer.

Actionable Insights for Smart Shopping

While Mud Bay serves Washington and Oregon with physical stores and local delivery, anyone can benefit from their online resources.

• Leverage Staff Knowledge: Use the "Chat with a Muddy" feature on their website. This gives you direct access to their highly trained staff for personalized recommendations on everything from food transitions to managing pet anxiety. Exploring these expert tips can be a great starting point; for more in-depth solutions, you can discover vet-approved methods for cat anxiety relief.
• Explore the "Solutions" Section: This part of the website categorizes products by specific needs like "Dental Health" or "Hip & Joint." It’s an efficient way to find targeted natural solutions without aimlessly browsing.

This approach transforms shopping from a simple transaction into a collaborative, problem-solving experience with knowledgeable experts.

Key Takeaway: Mud Bay is the ideal choice for pet owners who value expert-driven advice and a community-centric shopping experience. Their employee-owned model ensures a high level of product knowledge and customer care that is rare in the retail space.

Website: MudBay.com

6. Pet Supplies Plus: The Convenient Neighborhood Hub for Natural Goods

While known as a major brick-and-mortar retailer, Pet Supplies Plus has become a formidable online destination for pet owners seeking both convenience and a curated selection of natural pet products. Its strength lies in bridging the gap between a local pet store experience and the efficiency of a large e-commerce platform. This unique hybrid model offers unparalleled flexibility for shoppers who value immediate access to quality items without the wait.

A Deep Dive into Their Philosophy

Pet Supplies Plus operates on a "neighborly" philosophy, aiming to be the go-to local resource for pet parents. This translates online into services designed for maximum convenience, like free same-day delivery and curbside pickup from one of their 720+ locations. While they carry a vast array of products, they have significantly expanded their natural and holistic offerings to meet growing consumer demand.

For instance, you can easily find premium food brands like Stella & Chewy's or Primal alongside their own line of natural treats. This approach makes high-quality, natural pet care accessible, allowing you to quickly grab a bag of grain-free kibble or a natural flea and tick supplement on your way home from work. Their rewards program further enhances this value, making regular purchases more economical.

Actionable Insights for Smart Shopping

To make the most of the platform, it’s crucial to leverage its unique local-online integration.

• Check Local Inventory First: Before adding items to your cart for shipping, use the "My Store" feature. Setting your local store allows you to see what’s available for immediate pickup or same-day delivery, saving you time and shipping costs.
• Maximize Autoship Savings: For recurring needs like food or supplements, their Autoship & Save program offers discounts and ensures you never run out. You can combine this with in-store pickup for ultimate control over your shopping schedule.

This strategy allows you to use Pet Supplies Plus not just as a website, but as a digital extension of a physical store, offering speed and reliability.

Key Takeaway: Pet Supplies Plus is the ideal choice for pet owners who prioritize convenience and speed without sacrificing access to a solid range of natural pet products. Its blend of a vast physical footprint with robust online services makes it a powerhouse for immediate needs.

Website: https://www.petsuppliesplus.com/

7. Tractor Supply Company: The Convenient Hub for Rural and Suburban Pet Parents

While known as a destination for farm and ranch supplies, Tractor Supply Company has emerged as a surprisingly robust and convenient resource for pet owners seeking natural pet products. Its unique strength lies in its vast physical footprint, with over 2,400 stores across 49 states, blending the accessibility of a big-box retailer with a curated selection of high-quality, natural-focused brands. This makes it an essential stop for those who prefer to shop in-person or use a "buy online, pick up in store" model.

A Deep Dive into Their Philosophy

Tractor Supply's philosophy is rooted in serving the "Out Here" lifestyle, which inherently includes the well-being of animals. While not exclusively a natural-only retailer, their pet section demonstrates a clear commitment to offering premium and natural choices alongside conventional ones. They cater to a practical customer base that values both quality ingredients and convenience, stocking brands known for their natural formulations, like Blue Buffalo, Taste of the Wild, and Canidae.

Their approach is less about boutique exclusivity and more about mainstream accessibility. For instance, you can easily find Taste of the Wild’s grain-free formulas, which use novel proteins like bison and venison, on the same shelf as other essentials. This integration makes it simple for customers to upgrade their pet's nutrition without visiting a specialty store. This practical approach is one of the many reasons customers find value in what Tractor Supply Company has to offer.

Actionable Insights for Smart Shopping

Because Tractor Supply carries a broad inventory, savvy shopping requires a focused strategy. Use their website and in-store layout to your advantage.

• Check Local Inventory Online: Before heading to the store, use the website to check the stock of specific natural pet products at your local branch. This saves time and ensures the items you want, like a specific flavor of Canidae PURE limited-ingredient dog food, are available for immediate pickup.
• Explore the Pet-Exclusive Brands: Look for their exclusive brand, 4health. It offers premium, natural formulations, including grain-free and wholesome grain options, at a very competitive price point, providing excellent value without compromising on quality.

This approach helps you efficiently sift through their extensive selection to find the high-quality natural options that fit your pet's needs and your budget.

Key Takeaway: Tractor Supply Company is the ideal choice for pet owners who value the convenience of one-stop shopping and physical store access. While you need to be selective, their growing range of natural brands makes high-quality pet care more accessible than ever.

Website: https://www.tractorsupply.com/

Natural Pet Product Retailers Comparison

Making the Best Natural Choices for Your Pet's Future

Navigating the world of natural pet products can feel like an overwhelming journey, but it is one of the most rewarding commitments you can make for your companion's well-being. Throughout this guide, we've explored a diverse landscape of retailers, each offering a unique pathway to a more holistic lifestyle for your dog or cat. From the specialized, eco-conscious curation at Only Natural Pet and Mud Bay to the vast, accessible selections at Chewy and Petco, you have more power than ever to make informed, healthy choices.

The core principle remains the same regardless of where you shop: empowerment through knowledge. By actively reading ingredient lists, understanding sourcing, and prioritizing non-toxic materials, you move beyond marketing claims and connect with the tangible benefits of each product. This shift from passive consumer to proactive pet parent is the cornerstone of building a truly natural and nurturing environment.

Your Action Plan for Natural Pet Care

Making a successful transition to natural products is a gradual process, not an overnight overhaul. It involves careful consideration of your pet’s unique needs, from their age and activity level to specific sensitivities or health conditions. To put these insights into practice, here is a step-by-step guide to help you select the right tools for your pet's future.

• Assess Your Pet's Immediate Needs: Start with the area that will make the biggest impact. Is your dog struggling with itchy skin? Begin by switching to a grain-free, single-protein food and a hypoallergenic shampoo. Does your cat seem stressed or anxious? A calming supplement or a secure, comforting bed might be the perfect first step.
• Audit Your Current Products: Take inventory of what you already own. Examine the labels on your pet's food, treats, toys, and grooming supplies. Identify items with artificial colors, chemical preservatives, or mysterious "filler" ingredients. This audit creates a clear roadmap for what to replace first.
• Choose the Right Retailer for Your Lifestyle: Your ideal source for natural pet products depends on your priorities. If you value in-depth expert advice and curated selections, a specialist like Mud Bay is an excellent choice. For maximum convenience and competitive pricing on a wide range of brands, giants like Chewy or PetFlow deliver right to your door.

The Foundation of Wellness: A Safe and Soothing Space

While nutrition and non-toxic toys are vital, never underestimate the power of a safe and restorative resting environment. A pet's bed is more than just a place to sleep; it is their sanctuary. It's where they retreat when they feel anxious, recover after a long day of play, and spend a significant portion of their lives.

Key Takeaway: A high-quality, non-toxic bed is a foundational element of natural pet care. It directly impacts your pet's physical comfort, stress levels, and ability to get the deep, restorative sleep essential for a strong immune system and overall vitality.

Choosing a bed made from hypoallergenic, chemical-free materials ensures your pet isn't inhaling or absorbing harmful substances while they rest. Designs that offer security, like a raised-rim or nest-like structure, tap into their natural instincts, providing a profound sense of calm. Investing in a superior, natural bed is an investment in their long-term health and daily happiness.

Ready to build the ultimate foundation of comfort for your pet? The Flufer Store Calming Pet Bed is crafted from premium, pet-safe plush materials to create a non-toxic, hypoallergenic sanctuary. Its smart, nest-like design soothes anxiety and promotes the deep sleep essential for a healthy, happy life. Explore the Flufer Store to give your best friend the gift of pure, natural comfort.